BLE sensors i.e. Bluetooth Low Energy sensors has started moving geo fencing to the next level. Ever thought of having your own geo fence as you shop! This is becoming a reality with a BLE sensor in the smartphone. Estimote, a startup in US, has come up with BLE sensors which can help provide assistance, loyalty features, and coupons to customer in real time as the move in the shopping aisle.
With BLE technology allowing tracking user location to the level of inches, marketers can track what product customers are looking at and what interests them. Imagine using this data with real time analytics to provide the most accurate promotions and creating delightful customer experience.
BLE sensors once put on the products can make them self-marketer. Using the sensors, customers can have detail product information, ratings, and reviews in real time. Also, allowing price match in real time to provide customers with instant buying and gratification. Payment and checkout can be enabled through the phone thus reducing checkout & waiting friction.
For more details, refer to the discussion between Mark Modzelewski, Senior Advisor to Estimote, creator of Beacon and Michelle Evans, Analyst at Euromonitor International.