The Digital wallet usage study revealed an interesting finding about consumers’ wallet habits. Consumers are using Apple passbook more frequently than any other wallet such as PayPal or Google.
One plausible explanation to this can be less number of clicks & less friction in pulling Passbook information as compared to other wallets. Wallet has suffered low adoption rate with one primary reason being friction to payment.
Is this good enough for Apple to tap the millions of credit card information in iTunes & link it to Passbook?
For more details refer to the news link: Click Here